Promotional website is used for coverage any significant
event, promotion of new brand (release to the market new product or group of
products), informing about some new important service, event, about new marketing
policy of the company.
Promotional website doesn’t demand from development of complicated technical
documentation that allows decreasing common development terms. As a rule informational
materials for this type of the website are prepared on a par with other materials
of advertisement campaign. Promotional website could be considered as a source
of this kind of text and as a place for link from those advertisement bearers,
which are not allowed to present the sufficient information (for example TV-promo).
Promotional website brings quick result for the customer (for example forming
of database with potential customers for follow working with it and to increase
number of requests on product / service).
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