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In order to dispel the obscurity among businessmen, the managing director of the company "Baltic Design Colors" Ltd. Igor Babich and project director Igor Suhinin comment on 14 most widely spread myths that might keep a businessman from making up his mind as to the creation of a website for his company.
It will take a very long time until potential customers will learn about the website.
It depends from the owner of a website, how soon his customers will learn about the website. Display banners on other websites, promote your website on Internet search engines, print its link also on business cards and goods, tell your customers about it – all this will influence the outcome. Experience shows that a website can attract customers very quickly when handled properly, besides the yield is quick.
When needed, a website can be created within a very short time – even within a working day.
A high quality website can never be created within one day, even not within a couple of weeks.
When our company is well-known in its field, there will be nothing bad if we will have a very simple website.
A website can be very simple, still it must not be plain or low-grade. A website characterizes the company itself and indicates how much the company respects itself. When a website is low-grade, your image will fail, and this may influence your business very negatively. Therefore the style, design, information and provided options of the website must be considered very carefully. Unfortunately, there are cases when even large companies handle their websites carelessly, for example, by placing information containing printing errors. It must be remembered, that you create and maintain your website in order to improve the image of your company and to make its name recognized, instead of disparaging yourself!
It will be very hard for me to create a website, as I do not know what kind of a website I would like to have.
It is enough for a businessman just to be aware that his company needs its own website. There is no need to figure out in advance, what exactly you would like it to be, you just need to express your demands to the expert. Then it is up to the experts, how it will look like, what to put in it and what extra options will be offered to customers. In case you come to the providers of your website and they ask you to draw or show the end-product that you would like to receive, then, most likely, you have not met the right experts.
A website provider, who asks little, but instantly offers several possible versions, is a good website provider.
It is impossible to offer any versions without knowing as much as possible about the company itself. A good website provider will ask many questions prior to offering draft designs. Besides, it must be noted, that you will have to provide information for the website yourself. Yes, some expert can write it for you, but you will need to tell him what to write anyway. Unfortunately, it happens frequently that the website is already technically completed, but the customer can not provide any information to put in it.
The work on the website is over after experts have completed its creation.
When allocating a budget for website creation, it must be taken into account that it must not be merely created, but also optimized and maintained. The promotion of a website includes advertising campaigns on Internet and putting it in the search engines of the Web. The number of website visitors, changes in the frequency of visits must be, of course, traced and the yield from advertisements must be analysed (for instance, banners) etc. As for the website maintainance, it must be remembered, that the information in it must be updated on regular basis. There can be nothing worse than to open a website in March, 2007 and see that the section “News” contains a piece of news on some event back from year 2005. Businessman must be aware, that a website can replace one or even several people by providing information to customers and answering their questions, still the company will need to have a person or a team of people within the company who will take care of the website and its contents on daily basis, even if it has entrusted the maintainance and update of information to some company. It must be noted here, that the range of services and design support must be provided periodically along with the update of information. When a website is created by experts, a powerful and stable development of the website is ensured.
The owners of the website must be pleased with the website in the first place.
The owner has to listen attentively to the suggestions and judgements of experts. The customers must be pleased with the website in the first place, not the owner. Therefore good specialists must be found to create the website, and you must trust them instead of sticking to your ideas stubbornly. You do not tell your doctor before the operation that you want to have a larger dose of narcosis, do you? You just want it, and that’s it! Aircraft passengers never come up to the pilot telling him that they wish the aircraft fly around that cloud there and to descend and fly above the roofs of buildings for a while. Everybody has their own job to do.
A website does not need the option for customers to leave their comments on the goods or services offered by the company.
Many businessmen, in fact, think that such comments do only harm. However, it is a unique chance to demonstrate that the company is concerned about the feelings and opinions of its customers. Besides, the company can this way gain a feedback: to find out, what its customers like and dislike. Do you not want your goods or services to be good? Then you need to know what is your customers’ opinion about them!
Return (Part 1): The right time for a website creation
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