Website promotion is activities directed to
improve appearance of your website in search engines by thematic requests
of users and as a consequence to increase the amount of attendance number of
the website from search engines.
There is a range of significant activities that Baltic Design Colors company
uses to improve website rating. Every kind of these activities brings important
contribution to develop the popularity of your Internet-resource.
1. Registration in catalogues
Registration in catalogues, particularly – thematic, gives
the huge increase of relevance of your website for search systems.
For registration Baltic Design Colors company pick up
common and specialized catalogues. Significant moment in registration is composition
of the website name and its description in catalogue.
Notice:
Registration in the largest Internet-catalogues (such as DMOZ or Open Directory Project, Yahoo
directory) is made manually.
2. Link exchange
For link exchange we pick up websites with the similar
thematic that increase influence of link leading to your website, which means
your website authority. To place these links on your partner websites the special
single programming module is placed.
3. Increasing of website quoting index (PageRank)
Quoting index or QI it
is the common indication of numerical rating, evaluating popularity of this or
other resource, i.e. some absolute values significance of the page. Every search
system uses its own algorithms to count its own quoting index, as a rule these
values are not published.
PageRank it
is measured quoting index of Google search system. This value is determined
for every page, and characterize "meaning" or
popularity of the page. PageRank doesn’t take into consideration thematic relation
between page and it’s referred resources, but depends only on number and quality
of external links.
For increasing of QI and PageRank Baltic Design Colors makes
the exchange of links, massively registers in catalogues, places free price-lists,
places customer’s articles in thematic resourves, sends news and press-releases.
4. Analysis and operations with text
We compose titles and description of customer’s website
pages, correct titles of exist pages to improve index results.
5. Optimization by creating thematic sections
We create special thematic sections for purposeful content accumulation and
add-ins of phrases kernel, through which the website is being promoted. These
sections contain of company’s activities articles.
This optimization method allows make available useful
information to interested visitors and potential customers, and significantly
effects on increasing of website’s rating (PageRank) to help to bypass leading
websites of competitors. Every similar article is purposefully optimized with
certain phrases, which attract purposive visitors from search systems.
6. Creating text banners for Internet-advertising services
"Google AdWords" – placement of
ads method with cost per click (CPC) payment or cost per thousand shows (CPM)
payment. AdWords Ads are being represented on Google search result pages, as
well as on websites ever-widening Google net, including AOL, EarthLink, HowStuffWorks
and Blogger.
Text
banners are created, which maximum efficiently carry out advertisement campaign
in the net of "Google AdWords" advertisement service and many
others. |
